Samsung led the worldwide TV set cargo market in 2024, based on a current report from a market analysis agency. With this, the South Korean tech large has secured its high place for the nineteenth consecutive time, a title it has held since 2006. The corporate mentioned AI innovation and its give attention to the premium and ultra-large display screen section contributed to its management place. In the meantime, LG introduced that it topped the OLED TV market share in the identical interval with roughly 3.18 million models shipped.
Samsung Led Premium Section With 49.6 P.c Market Share
In keeping with Omdia’s TV Units Market report, Samsung accounted for 28.3 % of the TV market in 2024, main the market. In an announcement, Hun Lee, Government Vice President of Visible Show Enterprise at Samsung Electronics mentioned that the corporate will proceed to introduce AI-powered sensible TVs.
The corporate reportedly captured 49.6 % of the market within the Premium ($2,500+, or roughly Rs. 2,17,400) section. Within the 75-inch+ or the ultra-large class, the agency secured 28.7 % of the market, claiming the management place.
Samsung says it offered 8.34 million QLED TV models, with a 46.8 % market share. The QLED TV market additionally surpassed 10 % of the whole TV gross sales for the primary time. Within the OLED TV section, the corporate reached 1.44 million models, securing a 27.3 % market share in 2024. It additionally recorded a year-over-year (YoY) enhance of 42 % in unit gross sales.
In the meantime, rival LG introduced that it accounted for 52.4 % of the OLED TV market share primarily based on shipments. It additionally led the class in 2024, transport greater than 1.1 million models in simply the fourth quarter.
In the identical interval, LG additionally claimed that it captured 57.5 % market share for ultra-large OLED TVs (75-inch+). Moreover, LG’s whole TV shipments in 2024 (inclusive of OLED and LCD), had been roughly 22.6 million models with a market share of 16.1 % primarily based on gross sales.
