Puma emblem (L) and Solar Day Purple Tiger emblem (R)
Supply: U.S. Patent and Trademark Workplace
Solar Day Purple will not be out of the woods but in regard to trademarking its emblem.
Footwear big Puma filed a last-minute discover of opposition in opposition to Tiger Woods’ logos tied to his Solar Day Purple model, in line with a submitting final week.
The German sneaker and attire firm says the Solar Day Purple emblem is just too much like the emblem that Puma has been utilizing since 1969. The corporate filed to stop the TaylorMade-owned golf model from having the ability to use its proposed mark.
“As a result of complicated similarity of the marks and the equivalent, legally equivalent, or carefully associated nature of the products and companies of the events, client confusion is probably going between the Challenged Marks and the Leaping Cat emblem,” Puma mentioned within the submitting.
Aspect-by-side comparability exhibiting the Puma emblem (L) and the Solar Day Purple Tiger emblem (R).
Supply: U.S. Patent and Trademark Workplace
Sneakers exhibiting Puma emblem (L) and Solar Day Purple Tiger emblem (R).
Supply: U.S. Patent and Trademake Workplace
In an announcement to CNBC, TaylorMade mentioned, “We really feel very assured in our emblems and logos.”
Josh Gerben, a trademark legal professional at Gerben IP, mentioned the problem from Puma is “important.”
“It is a actual struggle,” mentioned Gerben, whose agency will not be concerned within the Puma lawsuit. “Any time you might have open litigation you possibly can lose. I feel Puma has a official case.”
The 2 events may nonetheless attain a settlement earlier than the case goes to trial, probably in September 2026, in line with Gerben.
Gerben mentioned disputes over logos are a lot much less frequent than trademark disputes over names or slogans.
“Tiger definitely has a goal on his again,” he mentioned. “He is sufficiently big to maneuver markets.”
