The federal government and seventeen states as plaintiffs have brought an antitrust action against Google, in which they claim that Google has monopolized three digital advertising technology markets in violation of Section 2 of the Sherman Act, and has tied its products in these markets together in violation of Sections 1 and 2 of the Sherman Act. In a ruling posted to the site of the United States District Court for the Eastern District of Virginia, Judge Leonie Brinkema wrote: “With the benefit of a three-week bench trial and extensive post-trial filings, the Court finds that Plaintiffs have failed to prove that there is a relevant market for open-web display advertiser ad networks, but have proven that Google has violated Section 2 of the Sherman Act by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market, and has unlawfully tied its publisher ad server and ad exchange in violation of Sections 1 and 2 of the Sherman Act. Having found Google liable, the Court will set a briefing schedule and hearing date to determine the appropriate remedies for these antitrust violations.” Following the ruling, shares of Google parent Alphabet (GOOG) (GOOGL) are down 2% in morning trading while those of Trade Desk (TTD) are up 2%.
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